Henry Bernstein
Max Fleischer
At his core, Max Fleischer was an
innovator more than anything. He was a tremendous artist obviously. His first
job was as an illustrator for a catalog company in 1905. His next job was as
the Art Editor of Popular Science Magazine in 1912. But his greatest
accomplishments in art were only made possible by his innovations in the art
world. He invented the Rotoscope, which was a device that introduced a new
process of animating movement by tracing frames of live action film. This
allowed animators to create more lifelike movements. Using this device he and
his brother created their first big animation work- the Out of the Inkwell series starring Koko the Clown and Fitz the dog.
His next
big contribution to the animation field was the introduction of music-synced
animation. He invented the bouncing ball concept that was made popular by
sing-a-long videos and then karaoke.
He then
experienced considerable success with his characters. His most famous creation
was the half dog/half girl character who would eventually evolve into the
flapper Betty Boop. She started out as a secondary character but her popularity
quickly turned her into the “Queen of the Animated Screen”.
Fleischer’s
career took a path that intertwined directly with the cartoon boom of the early
20th century. This means that his work took off at the same time as
Walt Disney. The two were the main up-and-coming artists of the time. However
Fleischer worked for Paramount Studios, and they were very restrictive on his
career growth. While Disney’s employers and eventually his own success allowed
him to invest in the newest technology of the day including Technicolor
process, Fleischer’s employers were late to the party on almost every
technological innovation available. However he did find short-lived success
over Disney with his creation of Popeye the Sailor Man. Popeye was another side
character who actually debuted as a newspaper comic and then later appeared in
some Betty Boop shorts. His popularity in the early 1930s brought him to the
point of surpassing Mickey Mouse briefly as the king of the cartoon market.
However Mickey Mouse’s international success was more than Fleischer could have
ever hoped for any of his creations. This was partly because of his technological
setbacks but also because of the content of his animations. The design of his
shows were usually squalid, base, and urban, with sexual, violent, and
drug-related themes. Disney’s were more family friendly.